What form of organization enables a multinational enterprise to retain control and authority over all phases of operation?

The group of people who make a business-to-business purchasing decision on behalf of a company is called the:

A) decision-makers B) marketing team C) institutional buyers D) buying center

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

A) economic B) technological C) social D) political E) cultural