The group of people who make a business-to-business purchasing decision on behalf of a company is called the:

A) decision-makers
B) marketing team
C) institutional buyers
D) buying center

D

Business

You might also like to view...

To better tailor the services it offers to the needs of specific customers, First City Bank should first collect, verify, and update the information it has about its customers

Indicate whether the statement is true or false

Business

A company that ignores the marketing concept will not have any negative effects

Indicate whether the statement is true or false

Business