When you present a report, the audience expects the information to be reliable, accurate, and _____
A) supportive of the organization
B) complete
C) biased
D) understandable
E) quantifiable
Answer: B
Explanation: B) When you present research in a business report or proposal, your audience has the right to expect that the information is reliable, accurate, and complete.
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In the 1970s, international marketers framed the approach toward market segmentation as _____.
A. global integration versus one-to-one marketing B. standardization versus adaptation C. adaptation versus one-to-one marketing D. global integration versus local responsiveness E. standardization versus local responsiveness
Even a narrow segment can be served profitably with a standardized product if the segment exists in several countries
Indicate whether the statement is true or false