When using the categorization method, the parties generally begin by proposing their opening offer or anchor on an issue

Indicate whether the statement is true or false

False

Business

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Business marketing deals with the purchase and sale of goods and services intended for__________

Fill in the blanks with correct word.

Business

Which of the following BEST describes sales promotion?

a. It is a publicity tool. b. It is more difficult to measure than advertising. c. It offers a short-term incentive to buy. d. It is a smaller percentage of the promotion budget than advertising.

Business