Our persistent psychological responses—to act in a certain way, usually positive or negative, toward something are known as

a. attitudes.
b. beliefs.
c. values.
d. personality traits.

Answer: a

Communication & Mass Media

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What is the one thing that separates advertising from other forms of media writing?

A. the financial aspect B. publication C. audience D. persuasion

Communication & Mass Media

An open mouth, tense skin under the eyes, and wrinkles in the center of the forehead are facial expressions that indicate

A) surprise. B) fear. C) disgust. D) anger.

Communication & Mass Media