What is the one thing that separates advertising from other forms of media writing?

It is critical that the press kit be able to stand on its own and attract an audience if you want your information to reach the people who can get your word out to the masses

Indicate whether this statement is true or false.

Something that requires a considerable investment of time and organizational resources while bringing unwanted public attention is ________

A) a crisis B) a problem C) a situation D) an incident E) an event