Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product

Quality risk refers to the chance that:

A) The project relies on developing new or untested technologies. B) The firm's reputation may suffer when the product becomes available. C) The well-being of the users or developers may decline dramatically. D) The firm may face a lawsuit.

Separating a company's online operations into a new company makes sense in each of the following situations except

A) when the volume of anticipated e-business is large. B) when the subsidiary can be created without dependence on current operations and legacy systems. C) when the company is unable to form new alliances, attract new talent, or raise additional funding. D) when a new business model needs to be developed apart from the constraints of current operation.