The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________
A) needs
B) wants
C) desires
D) brand beliefs
E) consuming attitudes
D
Business
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Generally speaking, an effective proposal can
A) follow the AIDA model. B) follow the plan for good-news messages. C) avoid the "you" attitude. D) be as vague as possible. E) rely entirely on primary evidence.
Business
Why are marketers concerned about the cost of logistics?
What will be an ideal response?
Business