Generally speaking, an effective proposal can
A) follow the AIDA model.
B) follow the plan for good-news messages.
C) avoid the "you" attitude.
D) be as vague as possible.
E) rely entirely on primary evidence.
Answer: A
Explanation: A) The AIDA model of gaining attention, building interest, creating desire, and motivating action is an effective tool for persuasion. Much less effective is using a plan not suited to proposals, avoiding the "you" attitude, being vague, and using only primary evidence.
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Payments from customers received before performing services for the customers are recorded as
A) expenses. B) liabilities. C) equity. D) dividends. E) revenues.
The learning curve is representative of the ________
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