Which of the following is the discipline of dealing with what is right and wrong?

In nonprofit marketing, the equivalent of the for-profit CRM model is:

a. fixed duration exchanges b. multiple party exchanges c. maximizing perceived benefit d. continuing duration exchanges e. developing a compelling value proposition

When the required return is different from the coupon interest rate and is constant until maturity, the value of the bond will approach its par value as it nears maturity

Indicate whether the statement is true or false