The T-account is a summary device that is shaped like a capital T with debits posted on the left side of the vertical line and credits posted on the right side of the vertical line.

The product positioning strategy of using another brand to establish the position is the positioning approach of:

A) product attributes B) competitors C) use or application D) price-quality relationship

Using a segmented marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer

Indicate whether the statement is true or false