In which type of buying situation would a supplier most likely focus on maintaining product and service quality? Why?
What will be an ideal response?
A supplier would focus on maintaining product and service quality in a straight rebuy because no new or modified purchases are required; the supplier's task is to keep the customer satisfied with the current procurement relationship.
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A corporation declares a dividend of $0.50 per share on 18,000 shares of common stock. Which of the following is included in the entry to record the declaration?
A) Cash Dividends is debited for $9,000. B) Paid-In Capital in Excess of Par-Common is credited for $9,000. C) Cash Dividends is credited for $9,000. D) Dividends Payable-Common is debited for $9,000.
Which of the following represents the objective of a social marketing campaign aimed at changing people's actions?
A) Motivate people with obesity to eat healthy and exercise more often. B) Change public attitudes and stereotypes associated with people who are obese. C) Explain the different causes of obesity and how it can be prevented. D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity. E) Help people with obesity to implement lifestyle changes.