The sum total of a person's knowledge and understanding of his or her self is termed

a. self-esteem.
b. self-concept.
c. self-image.
d. self-monitoring.

B

Communication & Mass Media

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Identify two drawbacks to online focus groups

What will be an ideal response?

Communication & Mass Media

When Mr. Douglas was preparing to speak to the PTA at his son's school, his audience analysis was limited to assuming that his listeners would share a common concern for their children's welfare. What technique is he using to gain audience information?

A. informal audience analysis B. formal audience analysis C. one-to-one response D. simplifying devices

Communication & Mass Media