The sum total of a person's knowledge and understanding of his or her self is termed
a. self-esteem.
b. self-concept.
c. self-image.
d. self-monitoring.
B
Communication & Mass Media
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Identify two drawbacks to online focus groups
What will be an ideal response?
Communication & Mass Media
When Mr. Douglas was preparing to speak to the PTA at his son's school, his audience analysis was limited to assuming that his listeners would share a common concern for their children's welfare. What technique is he using to gain audience information?
A. informal audience analysis B. formal audience analysis C. one-to-one response D. simplifying devices
Communication & Mass Media