When Mr. Douglas was preparing to speak to the PTA at his son's school, his audience analysis was limited to assuming that his listeners would share a common concern for their children's welfare. What technique is he using to gain audience information?
A. informal audience analysis
B. formal audience analysis
C. one-to-one response
D. simplifying devices
Answer: D
Communication & Mass Media
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__________ was a British printer who is credited with printing the first advertisement to promote one of his books
A) William Caxton B) John Campbell C) Benjamin Day D) Wayland Ayer
Communication & Mass Media
______ language helps to shape how we see a relationship.
a. Scripted b. Patterned c. Labeled d. Figurative
Communication & Mass Media