Which statement refers to true evaluation research?
A. Supports positions already held
B. Demonstrates new professional skills
C. Uses systematic and controlled methods
D. Undertaken to impress clients or management
E. Gathers supportive data to justify what was done
C
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Which of the following statements about culture as an influence on consumer buying behavior is true?
a. It prescribes acceptable behavior, which is rarely based on human interactions. b. It is inherent as people are born with an awareness of the values and norms of their culture. c. It encompasses all the things that consumers do without conscious choice. d. It does not adapt to changing consumer needs and an evolving environment.
Entering foreign markets is an example of a:
A) product development strategy. B) market penetration strategy. C) market development strategy. D) market modification strategy.