Which of the following statements about culture as an influence on consumer buying behavior is true?
a. It prescribes acceptable behavior, which is rarely based on human interactions.
b. It is inherent as people are born with an awareness of the values and norms of their culture.
c. It encompasses all the things that consumers do without conscious choice.
d. It does not adapt to changing consumer needs and an evolving environment.
ANSWER: c
Culture encompasses all the things that consumers do without conscious choice. What people eat, how they dress, what they think and feel, and what language they speak are all dimensions of culture.
You might also like to view...
In a fear appeal, showing the potential for a devastating injury when seat belts are not used is an example of:
A) cognition B) severity C) vulnerability D) self-efficacy
When a company advertises, develops consumer promotions, such as a contest, and develops other marketing communications as a tie-in with an event marketing program, it is called a(n):
A) local promotion B) corporate promotion C) advertising promotion D) cross-promotion