How can a marketer increase its "share of customer"?
What will be an ideal response?
The marketer can offer greater variety to customers; in addition, the marketer can train employees to cross-sell and up-sell in order to market more products and services to existing customers.
Business
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In marketing research, ________ are used both to measure attitudes and opinions, and as index numbers
A) nominal scales B) ordinal scales C) interval scales D) ratio scales E) random scales
Business
United States laws limit foreign investments that might affect which of the following areas?
A) immigration reform B) labor negotiations C) national security D) rate of inflation
Business