In marketing research, ________ are used both to measure attitudes and opinions, and as index numbers

Tigger Corp. has reported the financial results for year-end 2006. Based on the information given, calculate the firm's gross profit margin and operating profit margin. Net sales = $4,156,700 Net income = $778,321 Cost of goods sold = $2,715,334 EBIT = $1,356,098

A) 34.7%; 32.6% B) 32.6%; 18.72% C) 34.7%; 18.72% D) None of the above

Word-of-mouth can be measured by surveying existing customers to determine how they first learned about a firm's product or service

Indicate whether the statement is true or false