Firms should design the highest performance level possible for their products

A fundamental difference between regular marketing and global marketing is the scope of activities

Indicate whether the statement is true or false

Which two factors justify the high cost of in-home personal interviewing?

A) need for personal contact and in-home environment is important B) speed of interviewing and in-home environment is important C) in-home environment is important and there is a need to interview family members D) there is a need to view an ad E) none of the above; nothing justifies the extremely high cost of interviews conducted in the home