The creativity-improvement technique called "Be an explorer, artist, judge, and lawyer," avoids the necessity of having to brainstorm or brainwrite for ideas

"Losing a customer once means losing the entire stream of possible purchases that the customer would make over an extended period of patronage." This statement specifically indicates loss in terms of ________

A) customer-perceived value B) marketing offerings C) partner relationship management D) customer lifetime value E) value proposition

Which of the following would be the best application of principles regarding gift giving to customers?

A) Give gifts before doing business with a customer. B) Determine the gift-receiving policy of the customer's company. C) Once begun, maintain a regular and consistent pattern of gift giving. D) Clearly explain the conditions you expect of the customer who accepts a gift. E) Give a gift proportional to the sale you expect to make from the customer.