Which of the following would be the best application of principles regarding gift giving to customers?
A) Give gifts before doing business with a customer.
B) Determine the gift-receiving policy of the customer's company.
C) Once begun, maintain a regular and consistent pattern of gift giving.
D) Clearly explain the conditions you expect of the customer who accepts a gift.
E) Give a gift proportional to the sale you expect to make from the customer.
B
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A straight rebuy purchase decision occurs:
A) when the firm has previously chosen a vendor and intends to place a reorder B) when a company is dissatisfied with their current vendor and wants to consider new options C) when a new company makes an offer that appears to be more attractive than what is currently being supplied by the current vendor D) at the end of a contractual relationship and the company wants to evaluate competitive bids
The rapid diffusion of multipurpose smart phones, broadband and wireless Internet connections, and ad-skipping digital video recorders (DVRs) have augmented the effectiveness of the mass media
Indicate whether the statement is true or false