In equity theory, if perceived inputs and outcomes are not balanced, an individual will make adjustments to correct the imbalance.

The individual that negotiates rates for space on billboards and in magazines is the:

A) creative B) media planner C) media buyer D) client

Having in-depth product knowledge is no longer important for sales representatives because customers can be told which Web site to visit to solve their problems

Indicate whether the statement is true or false.