Which of the following terms refers to commands that are used to create or modify database tables?

One of the advantages of personal selling over other types of marketing communications is:

a. cold calling is easier than direct mail advertising b. it almost always costs less than other marketing communication alternatives c. it has greater reach than advertising d. salespeople can customize their message for a specific buyer e. there aren't as many ethical considerations as long as the sales rep is productive

Guidelines established to convey what is perceived to be correct or incorrect by most people in a society refer to

a. collectivism. b. perception. c. ethical standards. d. semantic differences.