A corporate CEO relates that when he fumbled his way through a
speech and started to ramble, he noticed that he was losing
listeners and then became even more unnerved. The CEO was
reacting to
a. encoding.
b. the channel.
c. feedback.
d. noise.
e. the context.
c
Communication & Mass Media
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One common method of gathering qualitative information about audience preferences is to use
a. Focus groups. b. Nielsen ratings. c. Arbitron ratings. d. People meters.
Communication & Mass Media
Opinions are the verbal expressions of audience beliefs
Indicate whether the statement is true or false.
Communication & Mass Media