Focus groups are particularly useful for generating items used on questionnaires

Indicate whether the statement is true or false.

True

Communication & Mass Media

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In what seminal book was "markets are conversations" posited?

A) PR Today B) Seven Ways to Influence People C) Today's Marketplace of Ideas D) The Way to the Top E) The Cluetrain Manifesto

Communication & Mass Media

Words that represent intangible objects that cannot be experienced through senses and include ideas, beliefs, and feelings are said to be ______.

a. based b. cemented c. concrete d. abstract

Communication & Mass Media