In what seminal book was "markets are conversations" posited?
A) PR Today
B) Seven Ways to Influence People
C) Today's Marketplace of Ideas
D) The Way to the Top
E) The Cluetrain Manifesto
Answer: E
Communication & Mass Media
You might also like to view...
Refers to the use of both qualitative methods, and quantitative methods to fully understand the nature of a research problem
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
What type of everyday communication gives a sense of what the family is like and also how the family deals with difficult or traumatic experiences?
a. Family identity b. Family secret c. Family transaction d. Family narrative
Communication & Mass Media