Unlike other sales promotion activities, what is the objective of a loyalty marketing program?
a. to take away customers from the competition
b. to appeal to bargain hunters who consistently buy the lowest-priced brand
c. to modify customers' attitudes toward a product
d. to build long-term, mutually beneficial relationships between a company and its key customers
Ans: d. to build long-term, mutually beneficial relationships between a company and its key customers
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