Knowledge can reside in email, voice mail, graphics, and unstructured documents as well as structured documents

Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:

A) has several identifiable selling points B) is seen by consumers in different environments C) uses the same tagline in every venue D) uses a typical person spokesperson

The sales gap due to reduced volume is ________ percent

A) 0.4 B) 2.5 C) 28.5 D) 63 E) 71.4