Repeating the same ad does not always work, which has led advertisers to take advantage of the principle of variability theory. That means brand and ad recall are increased because the ad:
A) has several identifiable selling points
B) is seen by consumers in different environments
C) uses the same tagline in every venue
D) uses a typical person spokesperson
B
Business
You might also like to view...
The Accounts Payable account is a temporary account
Indicate whether the statement is true or false
Business
An ideal price policy scenario for retailers would be to achieve ________ while charging ________
A) low volume; high markups B) low volume; low markups C) high volume; high markups D) high volume; low markups E) high volume; zero markups
Business