In the ABC methodology of software development, which stage of the customer stage do users enter data?

Snap, a long time privately held corporation, raised $3.4 billion when it sold stock on the New York Stock Exchange for the first time in 2017. Snap is the parent company of Snapchat and sold the stock with the goal of using the funds raised for further development of Snapchat and growing the company into a major player in the social media industry. What kind of sale was this?

a. Secondary market sale b. Initial public offering c. Retained earnings d. Primary market sale

A mass marketing approach involves more advertising costs than a target marketing approach does

Indicate whether the statement is true or false