If it has offered a political candidate airtime, a broadcaster must offer the candidate's opponent equal time under similar circumstances

When you are writing a television commercial, it’s usually more effective when you

a. Repeat, repeat, repeat because viewers don’t remember very much b. Explain all the action with a voice-over or text c. Try to capture the viewer’s attention in the first few seconds d. Start slow and build to a big finish

As your textbook explains, a speaker's frame of reference is usually the same as that of his or her listeners.

Answer the following statement true (T) or false (F)