Oral messages accompanied by supporting written messages have been described as the least effective method for transmitting information from management throughout the organization

"She sells sea shells by the sea shore" is an example of a stylistic device called

a. alliteration. b. hyperbole. c. metaphor. d. simile.

The executive director of a charity-run homeless shelter asks you to help solve what she calls “a public relations problem.” For each of the past three years, the amount raised in the annual summer fund drive has decreased. “To solve the problem” (her words) the executive director wants you to design a new brochure that will “really catch the eye of our prospective donors” (again her words).

Formulate a problem statement for this scenario that meets the criteria discussed in the book. What research methods would you use to conduct your situation analysis? Make sure to explain your choices.