The executive director of a charity-run homeless shelter asks you to help solve what she calls “a public relations problem.” For each of the past three years, the amount raised in the annual summer fund drive has decreased. “To solve the problem” (her words) the executive director wants you to design a new brochure that will “really catch the eye of our prospective donors” (again her words).

Formulate a problem statement for this scenario that meets the criteria discussed in the book.
What research methods would you use to conduct your situation analysis? Make sure to explain your choices.

-Hire a graphic designer and throw all your efforts into a top-notch publication
-Realize that you are not up to the job
-Do research to determine why funds have decreased
-Convince the director that a regular newsletter to past donors is a better approach than the one-shot brochure
-Switch to personalized direct mail to increase donations