A company with multiple products that chooses to delay product differentiation until closer to the point of sale is using

________ is information that is contributed by consumers themselves to databases such as social media profiles, answers to online surveys or questionnaires, or personal information such as name and e-mail contact when visiting webpages

A) Secondary data B) Declared data C) Observed data D) Panel data

Which of the following documents sets forth the terms and conditions of a franchise?

A) the FTC disclosure document B) the franchise agreement C) the articles of incorporation D) the articles of organization