Michaels presentation to a nonprofit group netted him only three hundred dollars, a tenth of his usual honorarium but he believes in pro bono work.

Traditionally, advertising and public relations were

A) exactly the same. B) employed only in sports marketing. C) not part of the promotional mix. D) both delivered through mass media. E) used solely by businesses selling to other businesses.

Which of the following is the LEAST likely reason that consumers would prefer domestically made products over imports?

A) belief that imports are subsidized B) feelings of national pride and sentiment C) negative associations with products from certain countries D) concerns that parts will be difficult to obtain for foreign products