The people who create, define, or adopt an idea for an innovation and are willing to assume significant risk to make it happen are referred to as

Direct marketing is characterized by reduced inventories, low rental costs, and low display costs. These characteristics _____

a. increase shopper convenience b. enable ease of entry into direct marketing c. make shopping safe for consumers d. reduce direct marketing clutter

A coworker says to Pam, "Our team is awesome." Pam displays the active listening technique of "accepting the sender's figure of speech" when she replies ________

A) "I like the way you talk like a teenager." B) "In what ways are we awesome?" C) "Tell me a couple of ways in which we are outstanding." D) "I like your enthusiasm."