Direct marketing is characterized by reduced inventories, low rental costs, and low display costs. These characteristics _____
a. increase shopper convenience
b. enable ease of entry into direct marketing
c. make shopping safe for consumers
d. reduce direct marketing clutter
b
Business
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An unattractive feature of U.S. corporate bonds is that there is no secondary market and the investor is forced to hold the bond until maturity
Indicate whether the statement is true or false
Business
According to Porter (2001), the Internet has had which kind of competitive impact?
A) widening of geographic markets to increase the reach to potential customers B) increased difficulties in keeping a product or service offering proprietary C) reduction in switching costs for customers D) all of the above
Business