According to Shama Kabani of Marketing Zen, business-to-consumer firms who want to use social media and attract visitors to the social media page must offer:

Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?

A. TPS, DSS, EIS B. DSS, TPS, EIS C. EIS, DSS, TPS D. None of the above, it varies from organization to organization

The ________ step in the hierarchy of effects calls for marketers to inform the target market that there is a new brand on the market using simple, repetitive advertising in a variety of media

A) awareness B) knowledge C) demand D) desire E) purchase