Greater risk aversion results in lower required returns for each level of risk, whereas a reduction in risk aversion would cause the required return for each level of risk to increase as depicted by SML

When Hewlett-Packard's management team decided to alter the impression that the company was a staid company run by engineers into an ultimate lifestyle technology company in tune with pop culture is an example of:

A) developing a new image B) reinforcing a current image C) rejuvenating an image D) changing an image

The percentage of sales method for communication budgeting tends to allocate funds for advertising in the opposite direction from what are needed

Indicate whether the statement is true or false