When Hewlett-Packard's management team decided to alter the impression that the company was a staid company run by engineers into an ultimate lifestyle technology company in tune with pop culture is an example of:

________ lend financial resources to firms but don't own these corporations in a meaningful sense

A) Customers B) Employees C) Stockholders D) Vendors

Which of the following is a consequence of standardizing an international product?

A) image consistency B) regional design flexibility C) decreased product demand D) increased manufacturing costs E) higher marketing costs