Variables are the characteristics or qualities that describe a communication phenomenon

All corporate responsibility efforts must be clearly integrated into an organization's philosophy for them to be accepted by various publics

Indicate whether this statement is true or false.

When one person tells another person that an organization has superior customer service, this would be considered which of the following?

A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) person-to-the-masses word-of-mouth advertising D) experiential word-of-mouth communication E) consequential word-of-mouth communication