When one person tells another person that an organization has superior customer service, this would be considered which of the following?
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) person-to-the-masses word-of-mouth advertising
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Answer: A
Communication & Mass Media
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