The utility of Agenda Setting Theory has been criticized because
A. very few studies have been performed applying the theory
B. it cannot be expanded beyond the American culture
C. media framing is now considered a separate theory
D. it may not apply to new media such as the Internet
Answer: D
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The ______ is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client.
A. brand B. objective statement C. support statement D. creative brief
Which of the following statements about college-educated people (compared with people who did not graduate from college) is NOT true?
A. College-educated people tend to read and write more. B. College-educated people are more intelligent and ambitious. C. College-educated people travel more. D. College-educated people earn more.