The ______ is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client.

A. brand
B. objective statement
C. support statement
D. creative brief

D. creative brief

Communication & Mass Media

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Business dress codes are concerned with the nonverbal behavior of employees concerning artifacts

Indicate whether the statement is true or false

Communication & Mass Media

A speaker says, "We must change to the metric system or we will fall behind the rest of the world in science and industry." This speaker is guilty of using which kind of fallacy in reasoning?

A. induction B. either-or reasoning C. straw man D. attack on a person

Communication & Mass Media