You usually do not need permission to use a person's name or photograph in a marketing or sales message
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: You need to get permission to use real people in an ad whether they are celebrities or simply ordinary citizens.
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When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category
Tommy Hilfiger conveyed the brand's category membership by ________. A) relying on the product descriptor B) focusing on reliability C) comparing to exemplars D) announcing category benefits E) identifying counter examples
Quality is mostly the business of the quality control staff, not ordinary employees
Indicate whether the statement is true or false