You have decided to run for a local political office. You want to hand-deliver campaign materials in person to the homes of voters. Explain how marketing research plays a role in this scenario

What will be an ideal response?

You must have a system for knowing where the voters live; merely knocking on every door would be inefficient. You need a list of registered voters and their addresses from which you can plan your visits.

Business

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To bond with a customer is to

A) form an emotional relationship. B) establish a tight legal agreement. C) enter into frequent negotiations about price. D) accept liability for service problems.

Business

Simpson Industries Inc. pays a $1.37 dividend every quarter and will maintain this policy forever. What price should you pay for one share of common stock if you want an annual return of 12.5% on your investment?

A) $43.84 B) $43.94 C) $44.84 D) $44.94

Business