If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should
A) choose the one that is most economical.
B) select the one that is easiest to use (such as email).
C) use two or more media at the same time.
D) choose one at random and see how well it works.
E) not send the message.
Answer: C
Explanation: C) If one medium doesn't seem clearly better than the rest, try using a combination of two or more media. For example, you might combine social media promotion with radio advertisements. When more than one medium is used, make sure that your campaigns complement one another with respect to approach and content.
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