An event-response chart may be used to explore improvements to the Web page

When a seller determines the selling price by adding to cost an amount for profit and expenses not previously accounted for, what type of pricing is the seller using?

a. demand-oriented pricing b. profit maximization pricing c. markup pricing d. target return pricing

John's fascination for his grandmother's sherbet recipes inspired him to come up with a recipe for SherBetter, a gourmet sherbet for the American market. Which of the following stages of the new product development process does this exemplify?

A) idea screening B) idea generation C) concept testing D) product development E) product manufacturing