Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing future funeral needs, so she must somehow first get their attention. Jolene's firm most likely uses the ________
A) production orientation
B) sustainability concept
C) selling orientation
D) consumer orientation
E) social marketing concept
C
Business
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Jessica works from her home via her computer, which is linked to her office. This is an example of
a. telework. b. job sharing. c. job enlargement. d. flextime. e. job rotation.
Business
Volvo has the reputation for being one of the most "safe" cars on the road. For those that value safety, Volvo would be the logical choice. This is an example of the lexicographic heuristic of consumer choice
Indicate whether the statement is true or false
Business