Volvo has the reputation for being one of the most "safe" cars on the road. For those that value safety, Volvo would be the logical choice. This is an example of the lexicographic heuristic of consumer choice

The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product

A) developing B) positioning C) communicating D) reversing E) researching

The Hurwicz criterion is a compromise between the maximax and maximin criteria

Indicate whether this statement is true or false.